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At Expo 2020 Dubai, the Moroccan program aims to reflect the cultural and economic dynamics of the country as well as the diversity of its tangible and intangible heritage. A partner of the Morocco Pavilion, the Maison de l'Artisan has just launched a series of five fashion shows by young and established Moroccan designers.

The first series of parades, which took place on Thursday, October 28 in the Morocco Pavilion, highlights a generation of Moroccan designers united by the same passion, says a joint press release from the Morocco Pavilion and the Maison de l'Artisan

Inspired by their origins, experiences and encounters, three designers bear witness to the dynamism of the "fashion" sphere in Morocco and Dubai: Abdelhanine Raouh, Imane Tadlaoui and Farah Benchekroun who put the Moroccan caftan in the spotlight.

The objective is to show the various visitors the cultural richness of Moroccan craftsmanship, a thousand-year-old know-how that has been able to transform and be valued through contemporary ready-to-wear creations, continues the same source.

Thus, the participation of the Maison de l'Artisan aims to discover a living national treasure transmitted from generation to generation, a form of life linked to the customs and ancient medinas of Moroccan cities but also an art that is part of the identity, of the culture and personality of every Moroccan, underlines the press release.

With its local production which uses environmentally friendly materials and processes, craftsmanship plays a real role in the sustainable development and economy of the regions of Morocco, it is specified.

Since October 1, 2021 and for the duration of the Exhibition, the Morocco Pavilion has been deploying a unique device including a rich artistic and cultural program of great diversity.

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