The MTM is organizing an event to identify potential and opportunities in both directions. The goal is to welcome 200,000 tourists by 2023.
Moroccan tour operators are working hard with their Israeli counterparts. In today's edition, L'Économiste reports that members of the Moroccan Travel Management Club (a kind of patronage of receptives, the most structured agencies, DMCs, and MICE specialists) organized a hybrid business conference (face-to-face live and in direct distance) which brought together more than 45 professionals including 23 Israeli partners. In addition to members of the MTM Club, the meeting was attended by representatives of the Marrakech and Casablanca CRTs, RAM, ONMT, the Tourism Observatory, cruise line professionals ...
The newspaper said the goal was "to establish long-term business ties, examine partnership arrangements and develop two-way business." The idea is to capture the flow of tourists. "The very first forecasts of this partnership are counting on a volume of 100,000 to 120,000 arrivals this year to reach 200,000 tourists by 2023", he assures us. In detail, it is "30% of individual tourists and families, 20% business, trade, congresses, seminars ... and 50% of group visits with packages for the discovery of the country, pilgrimages, visits to synagogues, mausoleums, culture, places of worship, meditation ... "
For everyday life, the potential is great both ways. "This openness stimulates appetite not only among the community of Moroccan origin established in Israel estimated at 1 million people but also tourists of the Jewish faith," he said, maintaining that on the Moroccan side, he There are some 5,000 Jewish families who wish to make regular trips to Israel. In addition, there are Muslim Moroccans who wish to go to the great Al Quds Mosque.
This Morocco-Israel meeting was, as the daily notes, part of interactivity in the sense that it allowed to reassemble the expectations and questions of professionals and Israeli TOs. At the head of the questions and fears, he evokes "the procedures and modalities of visa flexibility, the cost of air transport, the absence of a direct line, security in Morocco (safe country), languages, connectivity between major towns and small towns (Tinghir, Errachidia, Sefrou ...), the cost of living, or even the management of the Covid crisis (PCR test, social distancing, barrier measures, travel restrictions, wearing a mask, freezing ...) ".