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A Moroccan delegation made up of operators, hoteliers and travel agents take part in the activities of the 28th edition of the Arabian Travel Market (ATM), the leading trade fair for the Middle East travel industry.

The ATM scheduled to be held from May 16 to 19, knows the presence of the Director General of the Moroccan National Tourist Office (ONMT), Adel El Fakir, who leads the Moroccan delegation to this first major tourism fair organized face-to-face. Since the start of the pandemic, the Office said in a press release.

"It is therefore very important for us to guarantee optimal visibility of Morocco among professionals and to clearly convey the message that Morocco continues to prepare to welcome its tourists in the best conditions of health security, as soon as the conditions for recovery are back, ”noted El Fakir.

The office notes that Morocco's presence at this meeting is justified by the United Arab Emirates' major economic place in the Middle East region. Indeed, the trips of Arab nationals generate transactions in the order of 220 billion Dirhams.

On the site of the show, ONMT occupies a space of 220 m² dedicated to the representation of Morocco and its tourist destinations. Moroccan hotels and travel agencies are also present through an innovative "phygital" concept, combining physical presence for some and digital participation for others. On the occasion, the head of the Moroccan delegation ratified 3 partnerships with major players in the Emirati tourism industry. The first was sealed with Dnata Travel, the United Arab Emirates’s oldest travel provider and part of the Emirates Group. The second agreement signed with Seera Holidays, the main tour operator in the Gulf region, provides for a multi-channel promotion campaign for the Morocco destination and the permanent promotion of the Kingdom on the various platforms operated by Seera from next June and for a period of time.

Of 10 months, with a target of 14,000 confirmed customers over the period. The third, with Etihad Holidays, a subsidiary of the Etihad Airways group, aims to stimulate demand for the Morocco destination by setting up offers with preferential rates thanks to vacation packages, in particular to Rabat, Casablanca, Tangier, Marrakech and Agadir.

Upstream of all these agreements, the ONMT is working on its strategy to promote the "Morocco" destination based on actions aimed at positioning the Kingdom as a completely safe destination in terms of health security. This strategy of promoting the destination Morocco and preparing for the resumption of tourism activity in the Kingdom both the national and international market.


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